Where do you get the motivation to earn £100M in less than 5 years?

The man who has no imagination has no wings.

~ Muhammad Ali

Where do you get the motivation to earn £100m in less than 5 years?

If you have a clear picture in your head that something is going to happen and a clear belief that it will happen no matter what then nothing can stop it. It is destined to happen. It’s perfect.

~ Conor McGregor

Conor McGregor visualised his domination of the fighting world long before it took place in reality.

But of course, there is more to it than just imagining it, isn’t there.

Conor McGregor embodied the state of a champion and the mindset of a champion to become a champion.

I’ve always felt like there was a lot of hype around me even when there wasn’t. I felt like everyone was talking about me even when no one was talking about me.

~ Conor McGregor

And now, only 5 years after signing with the UFC in 2013, he is set to earn £100m in just one night fighting Floyd Mayweather in Las Vegas this August.

I knew I’d be in the UFC since I started my career.

~ Conor McGregor


He ensues expectancy. He lives being who he needs to be to become the person he wants to be.

I’m sure Conor McGregor felt successful just getting out of bed in the morning and making his porridge oats.

Act the way you want to become and before you know it, it just happens.

~ Conor McGregor

The Nobel Prize winning Motivation Equation puts Expectancy as one of the two elements that decide how motivated you will be to reach your goal.

Motivation Equation by Piers Steel


The other element that assists you in reaching a dream is Value.

Conor realised the Value of his efforts when he signed a deal with Floyd Mayweather that could earn him around £100m in just one night this coming August.

I don’t relax, I don’t celebrate. I sit and plot.

~ Conor McGregor

His list of trophies and awards is as long as your arm, but you can see all 50+ lised on Wikipedia here.


I plot my ascent daily.

~ Conor McGregor

They will always be planning, preparing, setting milestones, goals, directions. Their plans would be in detail. Written down. Regularly assessed and updated. Fluid. Continually stretching their boundaries by (4%). And highly valuable to them, otherwise why get out of bed in the morning?

We will, however, continue striving to make sure that we’re as well prepared as we can possibly be. That’s what gives us the confidence to face any challenge.

~ John Kavanagh

And his opponent Floyd “the money” Mayweather has plans too.

Floyd Mayweather

In between five and 10 years, I will be a billionaire, and then I want to be the first African-American to have a casino. I want to be the 60 percent owner of a casino on Las Vegas Boulevard. That ain’t a dream. That’s going to be a fact.

~ Floyd Mayweather

However, according to Kavanagh, “if money is your only incentive, your determination to succeed in competition will fade as soon as you start admiring your bank account.”

Why your reason to get out of bed is the reason the Okinawans live to be the oldest people on Earth – Your Ikigai!

At the end of the day you gotta feel some way. So why not feel unbeatable? Why not feel untouchable.

~ Conor McGregor


Delay is one of the two negative elements that can whip the carpet from underneath you when you least expect it.

However, If you can reduce the delay, you can attain the wealth that Conor has achieved in just 5 years.

Right now, even with his ridiculous spending habits, he wouldn’t be able to spend his money by the time he retired. It’s not money that’s getting him up in the morning.

~ John Kavanagh

And the most effective way to guarantee you reduce the delay is to do more of what you need to do to reach it in the most optimised way possible.

You have to enjoy the process.

When I am free to train and free to move, I feel like a gorilla in the jungle.

~ Conor McGregor

Sometimes I train in the middle of the night, all on my own. Can’t sleep, don’t want to sleep, get up, go to the gym, work.

~ Conor McGregor

Bringing the prize closer to him in each and every moment. 100% successful no matter what just because of his mindset.

Doubt is only removed by action. If you’re not working then that’s where doubt comes in.

~ Conor McGregor

Constantly looking for the best way to optimise every moment includes loving what you do. For Conor McGregor, that is the martial way.

Be spontaneous, be creative, go out and have fun, let things happen naturally.

~ Conor McGregor

How would working towards your goals or how would you feel about exercise if you thought like he does?

I mean I love movement. I mean the energy that comes from the way I move. We get energy from how we move. I mean the control I get from knowing everything about how my body feels and how it is working.

~ Conor McGregor


And your environment, like McGregor’s opponents and life’s challenges, constantly change, and you have to constantly learn how to adapt to them.

Which brings us to the fourth and last element of the Motivation equation – Impulsiveness – or, distraction, as I prefer to refer to it.

After tearing his ACL in victory over Max Holloway, Kavanagh reminded McGregor that “champions conquer all adversity” and to “embrace the challenge that came with the injury.”

Conor improved in absolutely every area during his recovery… his handling of the injury was the perfect example of the “win or learn” or “what/if” philosophy.

Do you have a plan in place to minimise potential disruptions and get back on track quick?

Have you set up an intervention strategy, a “what/if”, or WOOP for when possible disaster strikes?

Here’s how it works. Think of a wish. For a few minutes, imagine the wish coming true, letting your mind wander and drift where it will. Then shift gears. Spend a few more minutes imagining the obstacles that stand in the way of realizing your wish.

~ Dr Gabriele Oettingen

Dr Gabriele Oettingen is professor of psychology and author of “Rethinking Positive Thinking: Inside the New Science of Motivation.

Mentally contrasting a desired future with present reality leads to the emergence of binding goals with consecutive goal striving and goal attainment, as long as chances of success are perceived to be high.

~ Dr Gabriele Oettingen

Expectancy and Value


Impulsiveness and Delay

Conor made his choice. What will yours be?

Do you find it difficult to keep up a habit or reach your goals? Take the Intrinsic Motivation Questionnaire and see what element of the motivation Equation you need to work on to help you reach your goals.

Find out about Intrinsic Motivation Training here.